The Importance of Investor Relations

If you want your company to perform or in a worst case to stay listed in the stock exchanges for the long run, there’s no substitute for the basics: Having a solid story, and getting Wall Street to hear it.

Bad things happen to good companies in a bear market. Revenues, profits and balance-sheet strength that would have assured double-digit share prices-at least-during the boom years may not be enough these days to keep a stock . Too many solid companies are in danger of being delisted.

There are ways to ward off this threat:

  1. they need solid results and a promise of continued strength in the future.
  2. they need to reach new investors with this story.