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IPR protection & Mapping Brand Infringement for an Environmental Technology Company in China
A Swedish manufacturer of environmental technology products had become aware of intellectual property right infringements occurring on the aftersales market for its products in China.
ARC Consulting was contacted by the client to support in identifying infringing actors in order to protect the interests of the company. 92 suppliers in 8 provinces producing similar products as the client were contacted and investigated by ARC Consulting.
As a result of the research, eight suppliers were identified as suspected suppliers based on received quotations and details of their products. ARC Consulting provided the name and details of the suspected suppliers along with recommended actions for the protection of the clients’ intellectual property rights.
Opportunity
A Swedish manufacturer of products in the environmental technology sector, with established sales channels in over 50 countries, had become aware of Intellectual property (IP) infringements occurring on the aftersales market in China.
The client had identified products and spare parts that were being copied and sold at a lower price by third parties without authorization. The client was concerned about the negative impacts on the company’s business from both a financial and a quality-reputation viewpoint.
As a result, ARC Consulting was contacted by the client to assist in identifying infringing actors in China.
Approach
ARC Consulting started the project by establishing the overall methodology. 92 suppliers were identified that fulfilled the master list criteria:
- Being a manufacturer or trading company in the client´s product segment
- Using the clients English or Chinese name on the website
- Providing products with similar specification.
After two steps of reviewing and analyzing the identified suppliers and their products, RFQ:s were sent to 25 suppliers, that were also subject to closer inspection. Finally, it could be confirmed that 8 suppliers were in fact clearly infringing on the clients IP-rights.
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