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Expansion of Nutritional Supplements Sales Through E-commerce Set-up in China
The client, a company selling nutritional supplements and wellness products, was looking to set up an online sales strategy in order to meet the growing demand for wellness products in China.
ARC Consulting assisted the client in setting up and establishing an e-commerce platform and online distribution channels in China. The client currently sells the majority of its natural health supplements through online channels and, compared to competitors, has achieved a significant cost-advantage due to the low-level of initial investment required.
Opportunity
The client had already established a successful presence in Europe with its focus on wellness products to promote healthy living, and was looking to meet the growing demand for nutritional supplements on the Chinese market.
ARC Consulting was contacted by the client to develop an online go-to-market strategy in China. The project involved helping the client to establish an online presence in China by setting up an online store and assisting the client in launching a presence on all the major e-commerce platforms in China.
Approach
A detailed timeline was set up to manage the implementation of the project:
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