Mr. Ta Hoang Linh has been the Director General of European and American Market Department, Ministry of Industry and Trade of Vietnam since 2018, and the former Deputy Director General of the Vietnam Trade Promotion Agency from 2007 to 2017. He holds two Master’s degrees in Business Administration (1997) and Commerce (1995). Mr. Ta is the key leader in consulting and assisting the Minister with policies and strategies to develop Vietnam’s trade cooperation with external markets focusing on the EU and American regions. With his extensive experience in trade promotion, Mr. Ta has implemented many trade cooperation programs that bring great opportunities for Vietnamese businesses and brands to integrate into the international market.

Mr. Luong holds an MSc in International Business from Lancaster University, United Kingdom in 2021. As the Director General, he is responsible for proposing and consulting the Vietnam Government on FTA negotiation plans, legal documents for FTA-related issues, high-level meetings in economic forums such as APEC, ASEM, ASEM, OECD, and UNCTA. He is also directly involved in and has coordinated many FTA negotiations of Vietnam so far such as CPTPP, EVFTA, RCEP, VIFTA, VKFTA, and more. To utilize the advantage of FTA commitments, Mr. Luong has commenced many activities to raise awareness of people and businesses about FTAs that Vietnam has participated in. His considerable contribution in trade integration has helped to promote great economic development in Vietnam.

In her role, she is responsible for policy advice and promotion on trading between Vietnam and Sweden, Denmark, Norway, Iceland, and Latvia. With a wealth of experience and expertise in international trade, Mrs. Thuy has played a pivotal role in strengthening economic ties and enhancing bilateral cooperation between Vietnam and Nordics countries. Prior to her assignment in Sweden, she spent five years in Australia.

Marcus Sohlberg is the Business Development Director at ARC Consulting and has resided in Asia for almost a decade where he supports the company’s expansion activities, working with clients in both Europe, the US, and Asia. His areas of expertise are primarily in sourcing, supply chain, and market entry, helping clients to fulfill their business goals in Asian markets. Marcus has a B.Sc. in Mechanical Engineering and pursued studies in Supply Chain Management at Chalmers University of Technology in Sweden.

Leo Jibrandt serves as the Country Manager for ARC Consulting in Sweden, leading our project delivery for clients in Europe, as well as managing our business development efforts with large client pool in the Nordics. Leo has extensive experience working with Nordic companies seeking to expand their footprint in Asia, ranging from market strategy to supply chain management and venture capital.

Alexander Ocieczek is leading ARC Consulting’s operations and legal matters. He is also in charge of the company’s venture investments. Alexander has been with ARC Consulting since 2015 and has extensive experience in supporting clients across all of China and South East Asia, as well as in a multitude of different projects ranging from market strategy and business expansion to financing and reorganization.