Nordic Packaging Manufacturer Develops Comprehensive China Entry Strategy

Opportunity

The client, an international leading Nordic manufacturer of technical laminates and protective packaging, sees China as a thriving territory and already has a factory up and running in Changshu.

However, the client has limited local knowledge and the overall performance remained underachieved. They needed a suitable and sustainable strategy to facilitate the development not only in the Chinese market but also the entire Asian market.

In order to acquire critical insights from the currently targeted markets and explore the possibility of other untapped markets, Asia perspective was hired to conduct integrated market research and build up a comprehensive strategic plan to materialize the great opportunities found in the research.

Approach

The project was initiated by a kick-off meeting between the ARC Consulting team and the client, which covered the timeline, focus areas and expected outcome of the project. During the process, ARC Consulting held biweekly project review meetings with the client in order to ensure the timeliness of the communication and the deliverables of the result.

The necessary date set was collectively built up by the follow methods:

1. Desktop research on various industry research websites and corresponding databases, governmental websites, secondary industry reports;
2. Interviews with industry experts and internal employees;
3. Field research in several supermarkets in Shanghai, -related to the dairy foods packaging industry

The data were analyzed and summarized in the report in order to cover the following parts:

1. Overview of the consumer packaging market, featuring growth trend and segmentation;
2. New trends and actions from main players in market segments worth considering;
3. Value chain of the focused market with key stakeholder profiles;
4. Analysis from a political standpoint on each targeted market to evaluate the opportunity
5. Regional structure building proposal