Our offices across 12 countries and 3 continents all share the same vision. Your achievement is the reason for our existence and your growth is our passion.
Great Potential Behind Chinese 618 Shopping Festival
Share
In addition to China’s biggest shopping festival, Double Eleven, the upcoming 618 Shopping Festival on June 18th is a great showcase of the world-leading development of the e-commerce industry in China, with trillions of dollars of merchandise sold in a very short time and delivered with extremely short delivery times to the homes of consumers.
In recent years, with the growing popularity of online shopping and the emergence of many e-commerce platforms, E-Commerce is becoming a dominant form of retail in many categories. As the second largest shopping event in the country, 618 Shopping Festival, which has been held annually in since it was initiated by the E-commerce giant Jingdong (JD.com) in June 2010, has been generating huge sales through providing attractive promotions. According to Chinese online payment clearing house – Nets Union Clearing Corporation (NUCC), the total GMV (Gross Merchandise Value) during China’s 618 Shopping Festival in 2020 reached 16.91 trillion yuan (2.52 trillion USD), an increase of 42% comparing to that of 2019.
In the latest 618 Shopping Festival, Tmall and JD.com, two major e-commerce platforms in China, both broke their transaction records. JD.com experienced a huge GMV growth of over 33% (YoY).
To prepare for the frenzied shopping during the 618 Shopping Festival, many e-commerce platforms need to restructure their logistics network to fulfill the surging customers’ demand. Third-party logistics enterprises such as YTO Express and BEST Supply Chain have also been investing in automatic sorting equipment. After placing an order on the e-commerce platform, the operation center will get the order information immediately. Through the automated line, the average outbound processing time of each package is only 3 minutes, and the accuracy rate of picking goods can reach nearly 100%.
For some categories, such as electronics and cosmetics, JD has shown the capabilities to optimize for extremely short delivery times, under an hour, by AI-enabled demand prediction and omni-channel models. Another enabler for JD is a working with an open supply chain platform that can enable efficient resource usage, fewer touchpoints and more direct routes from manufacturer to consumer.
In conclusion, China’s e-commerce industry will continue to grow in the coming years and will be a driver for investments in logistics, and open opportunities for more western brands to quickly reach large markets in China.
Executive Summary State Council Decree No. 837 (effective July 1, 2026) establishes a security-focused legal framework that reshapes outbound M&A. It does not ban consumer sector deals, but it changes how they must be structured, approved, and integrated. Expansion of Regulatory Scope: Individual Investors and Indirect Structures Brought into the Compliance Scope Resident individuals are, […]
Overview Corporate AI has settled into a familiar pattern: broad use, thin value. Close to 90% of companies now use AI routinely in at least one business function, yet only a handful have turned that into value at enterprise scale. The bottleneck is not the technology. It is the organization. At its core, AI transformation […]
Most companies approach an IPO as a milestone. In reality, it is a reset. The valuation is set, the story is told, and the stock begins trading. From that point onward, the market is no longer pricing potential. It is pricing delivery. The most critical period is often the six to eighteen months that follow, […]
Subscribe to New Articles and ARC Group Updates
Receive our latest market insights, news and reports, and business bulletins.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
